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GENE SIMMONS To Attend Iowa Corn Indy 250 IndyCar Series Race

June 21, 2007

According to DesMoinesRegister.com, KISS bassist/vocalist Gene Simmons will attend Sunday's Iowa Corn Indy 250 IndyCar Series race at Iowa Speedway in Newton, said the track's director of media relations, Mike Beecher.

Simmons, the star of "Gene Simmons Family Jewels", a reality TV show on A&E, has helped promote the Indy Racing League since 2006.

The Iowa Corn Indy 250 is noon Sunday and will be carried live on ABC.

Gene Simmons will release a new book, titled "Gene Simmons' The Art of War", this fall via Phoenix Books.

Simmons is the author of two New York Times best-selling books, "Kiss and Makeup" (Crown) and "Sex Money Kiss" (Simmons Books/Phoenix Books). He is the founder and publisher of two magazines: Gene Simmons Tongue and Gene Simmons Game. He is president of his own record label, Simmons Records. He is the star of two reality shows, "Gene Simmons Rock School" on VH1 and "Gene Simmons Family Jewels" on A&E; he also created/executive-produced the cartoon hit "My Dad the Rock Star" (Nickelodeon) and created "Mr. Romance" for Oxygen. He co-founded Simmons Abramson Marking, which took over worldwide marketing and branding for the Indy Racing League.

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